Frquently Asked Questions


How do I create a business plan?

The business plan is your business foundation and it can be personalized to your needs. But it has to include 7 basic steps:

1. Research, research, research. 

2. Determine the purpose of your plan. 

3.Create a company profile. 

4. Document all aspects of your business. 

5. Have a strategic marketing plan in place. 

6.  Make it adaptable based on your audience. 7.Explain why you care.


What is a SWOT analysis?

 SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identifystrengths, weaknesses, opportunities, and threats related to business competition or project planning. This techinique is part of any successful business plan.


How do I know what KPIs I need to measure?

The best way to identify and personalized the KPIs for your business plan needs will be by establishing 5 Steps to Actionable Key Performance Indicators. 

Step 1: Establish Goals & Objectives

Step 2: Establish Critical Success Factors (CSF) from the Goals & Objectives

Step 3: Establish Key Performance Indicator (KPI) from CSF 

Step 4: Collect Measures 

Step 5: Calculate Metrics from Measures